About Sue

I’m Sue, and for many years, I struggled with a significant problem: finding comfortable shoes that fit. You see, having battled arthritis for years, especially in my ankles, I know firsthand how vital it is to have footwear that not only fits well but also supports my feet during daily activities. Finding the right footwear hasn’t just been inconvenient; it has been exhausting.

Following ankle replacement surgery, the endless search for the right pair was frustrating, and it made me wonder how other people managed with swollen, flat or wide feet.  I knew that couldn’t be alone in this struggle. Many people, just like you and me, must be facing similar challenges every day.

Lack of knowledge regarding sizing issues and specialist shoe suppliers has caused many of us to either settle for ill-fitting shoes or compromise on style and comfort.

This personal dilemma fueled my desire to make a difference, not just for myself but for others who suffer the same ordeal. I became passionate about finding the ideal mix of comfort, style, and support for other people with similar needs. This passion was the driving force behind the creation of my brand, an endeavour that has brought me both personal satisfaction and a way to connect with others.

And so, the idea for Wider Fitting Shoes was born. The concept wasn’t just about finding footwear; it was about crafting solutions that cater to a specific and often underserved group of people. In the next section, I’ll delve into how this passion transformed into a brand dedicated to enhancing lives, one step at a time. (pardon the pun)

The Birth of Wider Fitting Shoes

The journey to launching Wider Fitting Shoes has been exhilarating. It all started once I realised that there was a pressing need for footwear that truly understood the intricacies of wider feet combined with specific health requirements, like those caused by arthritis and other ankle surgery.

After talking with numerous individuals who faced similar struggles, I decided it was time to address this gap in the market. My approach is unique because it is informed by my own personal experience and genuine empathy for the problems others face daily. This isn’t just about business; it is a mission to make life easier for many through providing education and shortcuts to comfortable and supportive footwear.

Utilizing feedback from real people, extensive research, and the latest in footwear technology, I began finding solutions that met the diverse needs of my audience. The focus was clear: comfort without compromise and style that didn’t sacrifice fit.

Our core values at Wider Fitting Shoes are anchored in quality, comfort, and community. We believe in shoes that enhance the quality of life by marrying good design with practical functionality. Every pair of shoes should adapt to your needs, and not the other way around.

Wider Fitting Shoes is more than just a brand; it’s a community for those whose needs have been long overlooked. I am proud to see how the brand has grown and the real difference it’s making in people’s lives.

Now, let me share a little more about who I am beyond shoes and business. I’ll open up about the lessons learned along my journey and how my hobbies and passions keep me balanced and focused on continuing this path.

Beyond Shoes: A Glimpse into My World

While Wider Fitting Shoes is a significant part of my life, there’s much more to my journey. Living with arthritis has taught me resilience and empathy, values that permeate my daily life and work. I’ve learned to find joy and balance amidst challenging pain, focusing on what truly matters—helping others and living a full life.

When I’m not working, I immerse myself in activities that refresh and inspire me. I love gardening, which gives me the opportunity to connect with nature while keeping active in a way that’s gentle on my joints. I also enjoy sewing, which, allows me to express creativity, unwind and take the weight off my feet after a busy day.

Through sharing my story, my goal is to provide a sense of community and understanding. If you’re on a journey similar to mine—whether dealing with arthritis or searching for the right pair of shoes—know that support is out there, and I’m here to help make that search easier and more fulfilling.

Thank you for taking the time to learn a bit about my life and the story behind Wider Fitting Shoes. I hope to continue making a positive impact and welcome you to join our supportive community.

Sue